David
Yosuanto
Product Leader with deep strategic management expertise, turning AI into operating infrastructure and driving product-led growth, conversion, and user engagement through evidence-based decision making and a user-centered design approach.
Recent writing
All articlesAI Governance is a Product Problem
Compliance teams will write policies. Legal teams will write disclaimers. But the people who decide what an AI system actually does—its defaults, its guardrails, its escalation paths—are product managers.
The Narrow Path Between Strategy and Execution
Strategy without execution is daydreaming. Execution without strategy is just running in circles. The PM's job is to find the narrow path between them—and to hold the team on that path when the pressure to deviate is highest.
The New Market is a Design Problem
Expanding into a new market isn't just a distribution problem. The defaults, assumptions, and mental models that work in your home market often actively fail somewhere new. The win comes from treating the new market as its own design problem.